What is an online presence?
Your online presence is the sum of all the identities you’ve created online whether they be personal or professional (i.e. personal website, social media). It is a powerful tool that can be utilized to improve your visibility and marketability to hiring managers. In today’s world about 90% of first impressions are made online because of someone Googling your name.
Why your online presence matters?
The job market is now more competitive than ever. There are hundreds of candidates vying for the same position, thus giving yourself an edge is very important when trying to maximize your chances of landing the job you want. An online presence gives employers a better way for them to assess your knowledge and abilities through showing not just telling. More importantly, it gives companies a more complete sense of who you are and how you might fit into their company culture. Your online presence will always outshine and better convey yourself than your resume.
Furthermore, a well-established online presence serves as a personal beacon helping to bring visibility and insight into the seemingly dry facts of your resume. Almost all employers perform online background checks before proceeding with an interview. When you have a great online presence you are now more discoverable and presentable than before with just outside traditional sources.
How to create a hub for your online presence?
Investmenting in your online presence is something every job seeker should be doing. A great online presence can be the difference between landing a the job or not. The best way to start is by creating a personal homepage that can become the online hub for your entire online presence. The next step is getting a personal domain that you can connect to your personal homepage. Your personal domain should consist of your full name, thus it is important to create a profile before someone else does.
Your personal homepage should link all social network platforms, have a portfolio of work, and illustrate your passions. At first glance you may be hesitant to link your social media, however it is one of the first thing employers look for. Not including them make you look suspicious, thus taking the proactive step and getting your Facebook or Instagram in order would be wise.
More importantly, the linked media networks help to drive traffic to your website helping bring your domain higher on search engines. This is the most important goal of your online presence and having a personal homepage gives you the most control you’ll show up first. Making yourself higher ranked on search engines makes you more likely to get discovered. In the end, constructing your online presence is a lengthy and tedious endeavour requiring time and should be continuously refined.