Are you struggling to engage visitors with your personal website? You could be making common mistakes, such as offering a website that is too complicated or too generic. The goal of your personal website is to engage your visitors with great content which will lead to a great impression that could help you land your next job or client. Use the following five design ideas to help your personal website stand out from the crowd.
1. Ditch the Clutter
Standing out from the crowd doesn't mean using every fancy design feature you can. In fact, a clean design can be much more eye-catching. If you’re using a template to create your personal website, choose a simple, minimalist design and steer away from adding fancy graphics unless they have some useful information to convey.
2. Choose a Snappy Tagline
A personal website should prominently feature a tagline that conveys what you do in just a few words. Don’t try to cram your entire career into this line; instead, make it a brief expression of what you are currently doing and why you do it.
3. Use Attractive Images
Don’t fall into the trap of using boring stock images on your website. They have nothing to do with you or what you have to offer. Instead, take some well-lit photos of yourself and your work to feature on your site – or, better yet, get a professional photographer to take them for you.
4. Connect Via Videos
Engaging with potential clients or employers through text is tough. No matter how good a writer you are, it’s difficult to make words on a page as engaging as a conversation with a real person. Videos can help you to bridge the gap between yourself and the visitors to your personal website. Film yourself talking about your work, or even show yourself working at your craft, so that your passion can shine through.
5. Make it Mobile-Friendly
More searches now take place on mobile devices than on computers, according to data recently released by Google. If your site looks great on a computer but doesn't display correctly in a mobile browser, then you are almost certainly losing visitors. Use responsive design to create a personal website that looks great on both computers and mobile devices.